When the industry accelerates reshuffle, we choose to show our trump cards;
When the trends keep shifting, we insist on consolidating our foundation;
In this era of pursuing short
Cuts, Yixinfeng people have achieved high-quality development with "steady efforts"!
On July 5th, the mid-year conference themed "Show the Cards to Reveal Truth, Build with Blunt Tools, Persist with Steady Efforts" was grandly held at the headquarters. This dual tempering of ideology and action is not only a review ceremony for strategic implementation, but also a departure ceremony for winning the whole year — because we deeply understand: in the hot land of
Lithium Battery equipment, only the honesty to tear off the fig leaf, the persistence to wear out calluses, and the patience to forge for ten years can make China's intelligent manufacturing stand more firmly in global competition.
"Exert efforts unparalleled by others", "Reflect daily", "Accumulate kindness and benefit others"... When all staff recited Inamori Kazuo's Six Principles of Excellence in unison, these golden sentences on Yixinfeng's cultural wall suddenly took on a burning texture. Engineer Wang from the R&D Department took the initiative to expose the mistake of "a 3-day delay in the research on low-temperature
Die-Cutting technology" at the morning meeting, and Team Leader Li from the Production Department played the original audio recording of "customer complaints about equipment abnormal noise" — there was no cover-up, only the courage to dissect problems. As the chairman said forcefully at the opening: "The industry's average growth rate of 38% is not a pillar of shame, but a mirror to reflect our shallow understanding in servo motor precision control and overseas delivery cycles."
Enlightenment: True growth begins with the clarity to turn scars into medals.
"Showing cards is the confidence to treat each other honestly; blunt tools are the tenacity to keep feet on the ground; steady efforts are the persistence to accumulate for breakthroughs." The chairman's keynote speech condensed Yixinfeng's way of breaking the situation into three sharp tools:
- Card-showing strategy: Locking breakthrough directions with heat maps
In the strategic promotion session, we showed the key battlefields with visual means — dynamically presenting the structural opportunity windows of current business through heat maps, focusing on the incremental space in lithium battery equipment and electronic materials. Based on the customer value classification model, we will accurately allocate resources to the most strategically significant high-value customer groups, and decisively optimize inefficient production capacity to ensure that every investment generates high-quality returns.
Behind this decision is Yixinfeng's ultimate pursuit of operational quality: not exchanging scale for growth, but determining trade-offs based on value. When the industry is trapped in the red sea of low-price competition, we choose to build a moat with technical barriers and customer stickiness.
- Blunt tool tackle key problems: Showing 37 trial records of die-cutting and slitting integrated machines, "We would rather spend 2000 hours debugging the precision of servo motors than package semi-finished products with marketing rhetoric";
- Steady effort accumulation: Showing 186 analysis reports of the R&D team "disassembling 1 competitor's equipment every week", "While others are playing with concepts, we are counting the wear times of milling cutters in the workshop".
The most shocking was the chairman's commitment on "Striver's ID Card": "From today on, daily working hours less than 16 hours will trigger a red light, and mental scores less than 80 points will sound an alarm — the first to accept full supervision!"
"True long-termism is to carry out definite things to the extreme!" said Chairman Mr. Wu Songyan.
All business divisions spoke with data:
-
R&D Department: Approaching technical limits through trial and error
Showing the "progress bar of low-temperature die-cutting technology breakthrough": in -20℃ environment, the pole piece burr control was reduced from 50μm to 15μm; although not reaching the target (10μm), 23 sets of failure data were announced;
Committed to focusing on "automated laser die-cutting changeover" in the second half of the year, compressing debugging time by 40% with a 90-second solution template.
-
Business Department: Measuring market temperature with feet
Displaying the "customer negative review conversion map": a Vietnamese customer complained about "48-hour delivery delay", which has been transformed into the process optimization of "48-hour emergency order insertion channel";
Setting a military order: reclaiming the 12% gap in the "customer reclamation map", focusing on the 3 production line transformation needs of leading customers such as CATL.
-
Production Department: Making standards a muscle memory
Showing "equipment debugging logs": a lithium battery lamination machine passed acceptance only after the 17th debugging, "Every rework is recharging the yield rate";
Launching the "48-hour delivery commitment": full-process visual tracking from order receipt to shipment.
The second-half "Three Key Battles and One Guarantee" battle map was released simultaneously, with each target bearing the weight of handprinted signatures.
When the "Star of Overcoming Challenges" trophy was awarded to Senior Zhang, an after-sales engineer who stayed at the customer's site for 45 consecutive days, what he showed was not glory but worn work clothes — with "equipment abnormal noise inspection notes" sewn on the cuffs and a handwritten thank-you letter from the customer in the pocket. The R&D team, winner of the "Innovation Breakthrough Award", took the stage to share "the battle cartoon drawn by technicians in the laboratory when the 28th formula debugging failed". These awards had no flowery words under the spotlight, only real stories of "turning 1% hope into 100% possibility", just as the award speech said: "True heroes are ordinary people who, knowing there are tigers in the mountains, still march forward."
When "Best Battle Team", "Innovation Pioneer" and "Craftsman Star" took over the heavy medals, prolonged applause erupted in the venue — these honors watered with sweat interpreted the truth that "strivers will always be echoed".
At the warm dinner, the management team started the "Empty Bar" sharing:
- "The customer's words 'We only trust you' are the best KPI"
Overseas salesman Xiao Li played the New Year greeting video from Indonesian customers: "When they said 'Thank you Yixinfeng' in Chinese, I suddenly understood what 'accumulating kindness and benefiting others' means."
- "The laboratory at 3 a.m. hides the real shortcut"
Assembler Xiao Wang took out his mobile phone and showed the "3 a.m. workshop lights" he photographed: "In this light, there is our 18th attempt to debug the servo motor."
- "Innovation grown from hard work can withstand the wind and rain"
Finally, Mr. Wu concluded by holding up a photo: "This is a weed we took at the German exhibition — the grass seed falling from the equipment box germinated in the crack of the stone. Yixinfeng people should be like this grass, able to grow hope in any environment."
At this moment, a new journey has already begun.
All Yixinfeng people will, with the confidence of "showing cards", the determination of "blunt tools", and the wisdom of "steady efforts", in the deep water area of industrial transformation — consolidate the basic 盘，forge new advantages, and march forward with all efforts towards a full-year success! Because we believe: the real distance is never in the distance, but in the accumulation of steady efforts in every step under our feet.
